Branding Design
Branding is made up story, strategy, passion, and a little bit of creative magic.
Your brand is more than just an icon on social media or on your packaging - It’s a reflection of what you stand for, your passion, and your mission.
Starting with a deep dive into the story of the brand, I explore your market, audience, and competitors so that I can develop a strategy that’s long lasting and compelling. A unique strategy is key to a successful brand and it’s my goal that each of my clients walk away not only with beautiful design but with a distinctive brand that resonates, connects, and drives lasting success.
What You’ll Get
STRATEGY
Naming + Messaging
Market Research
Competitive Analysis
Typography + Color Direction
DIGITAL
Brand Identity Design
Squarespace Website Design
Social Media Templates
Physical Signage
Business Cards
Product Packaging
Illustration + Lettering
The Process
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We’ll start with the discovery call so that I can learn about you and your business. This is your chance to show off and get excited about the future of your business and your vision, as well as to ask questions. Based on our call, I’ll build a custom proposal that addresses all your needs.
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Once a proposal is accepted and a 50% deposit is paid, I’ll send along a questionnaire to help you clearly define your brand. It will address your mission, values, voice, market positioning, and competition. From here, I’ll do additional market research as I refine and solidify your branding strategy. This includes analyzing both you and your competitors offerings, customers, and messaging to determine the strengths and the unique value proposition of your brand. I’ll create a custom strategy document that will serve as the north star for your brand moving forward.
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This is where the magic happens. I’ll begin designing concepts that align with your newly defined strategy. I’ll work with a variety of directions and present a singular concept for your review in a custom brand proposal deck that will be much more than a simple logo. I’ll include a primary and secondary logo, variations, patterns, colors, typography, and any applicable print or digital mockups.
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Each branding project will include up to two revisions. Once the core branding is finalized, I’ll build out the rest of your assets including a brand guide.
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Once each asset is approved, you’re ready to launch your brand! You’ll receive high quality files for use for web, digital, and print for years to come.
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Each client is different, which is why I create custom proposal decks for each project. Custom brand identity is an investment. Most clients can expect a starting price of $4k
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Investing in your business shouldn’t be a stresser. I’m proud to offer several payment plan options.
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You can expect your custom branding project to take between 6-8 weeks. For web projects, you can expect a total of 2-3 months. If you have a specific timeline, please let me know!
Frequently Asked Questions
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My branding approach involves in depth strategy in order to inform design. However, I do offer a lower tier of brand design for clients who may already have their strategy down pat or who are on a budget.
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I take on a limited number of retainer clients a year. Depending on your needs, we can discuss what an ongoing relationship would look like.
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I very rarely work on top of of existing brands. I believe if it’s not working already, there’s a reason. I use strategy to tap into the potential for a new, long lasting brand. It’s important to see where you came from, but touching up an already existing design isn’t always as simple as it seems and typically requires a complete rework. That being said, I’m happy to chat about your specific needs.